Relationship between the Public Relations and Marketing functions Essay

Relationship between the Public Relations and Marketing functions - Essay Example Public relations if well utilized serve as an effective tool in building awareness through generating stories in the media. Then public relation after developing the story in the media then takes another step to create a sense of an enigma among salespersons to boost their morale of work. Marketing mainly involves a variety of processes concerned with finding out what customers want and then availing it for them at a profit (Weinreich, 2011). This process of marketing mainly involves four key elements, referred to as marketing mix. Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products. The company has intensively used advertising as one tool of its marketing (Dubois, 2010). Without advertising, many notable red bull products could be still unknown to consumers. Initially, Red bull solely depended on encouragement strategy to the consumers. They orally urged them to try the company’s products so as to realize the power and the uniqueness of them. Their marketing effort concentrates on getting more and more persons to buy the company’s product. They believed that after consuming their products, customers will get satisfied and later will serve as means of marketing message dissemination channel. Later, the company adopted modern means of marketing like advertising in order to reach more consumers so as to increase the company profits. As a form of marketing, the advertisement has given the red bull company a competitive edge in the soft drink market (Yates, 2008).  

Major American employment-related laws and regulations Case Study

Major American employment-related laws and regulations - Case Study Example Harassment in the workplace is any form of discrimination that violates Age discrimination in employment Act 1967, American with Disabilities Act of 1990, Title VII of the Civil Rights Act of 1964, Equal Pay Act of 1963, Pregnancy Discrimination Act and other regulations that aim at prohibiting harassment in workplace (Hemphill & Haines, 1997). Covey (2007) asserts that harassment is unwelcome conduct that is based on color, race, religion, sex, national origin, pregnancy, disability or age and leads to discrimination and unequal opportunities in employment matters. Harassment is outlawed when enduring the offensive conduct is a condition for employment or when the conduct creates a hostile work environment that is considered as intimidating, abusive and hostile to the employee (United States Department of Labor, 2013). Sexual harassment in the workplace includes ‘quid pro quo’ harassment that occurs when employment decisions or treatment is based on submission to unwelc ome sexual conduct or hostile work environment that leads to unwelcome sexual conduct of customers, supervisors, and contractors (Dale, 2005). Some behaviors that perpetuate unlawful sexual environment include commenting on the physical attributes of the employee, unnecessary touching, discussing sexual activities and displaying of sexually suggestive pictures.   In this case, the Department of Labor (DOL) policy prohibits all forms of harassment in the workplace and the employer must implement a harassment policy. that facilitates reporting and investigation of instances of the unlawful behaviors that contribute to harassment (LeMoncheck & Hajdin, 1997). Harassment hinders employee productivity through increased turnover and absenteeism. In addition, harassment negatively affects the organizational reputation and may lead to costly legal suits (Weizer, 2002). Pamodoro Ltd must ensure the workplace is free from any materials that are sexually offensive such as graffiti and nude po sters. The management must implement a strong anti-harassment policy and provide training to the employees, customers and suppliers. The policy must prohibit sexual jokes, comments on person’s body or sex life, sexually demeaning comments, sexually suggestive gifts, touching or patting in a sexual manner, or blocking a co-workers movement (Badgett & Frank, 2007). According to U.S. Equal Employment Opportunity Commission (2013), the management must pr