Anne Frank And The Holocaust - 1726 Words

Anne Frank, a Jewish child at the time, faced constant persecution from the Nazis and had personal struggles similar to those of other Jewish children. This was an effect of World War Two since Adolf Hitler believed that the German race was superior, so during his world domination, his immoral notion created devastation among Jews. His wave of dictatorship affected each and every family, and although many of them faced death, mostly all faced sorrow. This world-wide crisis reveals the parallel between several Jewish families, such as the Franks, and how they were able to cope in their racist community and oppressive setting. Anne Frank, Mirjam, and Jeannie Burk were three children during the Holocaust who had their own†¦show more content†¦Jewish families, like Anne Frank s and Menachem Frenkel s, remained in hiding and maintained their normal lives albeit the ongoing war. Menachem Frenkel rejected German authority since she ate pork, like any other French boy and even on Su nday we would go to church (Berman). Even facing personal struggles, she was able to separate her complicated war life with her normal life. Similarly, Anne Frank and her family, in order to still have a life outside of hiding, celebrated their most cherished holiday Hanukkah and all the other ones too. Both examples were able to create normality, which in the face of war, can be difficult. In addition to Frenkel s actions, others organizations like FSJF can compare to Anne Frank s situation. FSJF was an organization where Jews communicated and escaped to free countries, and this allowed many to share their problems with one another. Without this, many Jews would hold back inner frustrations, ruining their social and normal life. However, with FSJF, Jews can create and collaborate solutions to worldwide problems, overall providing the Jews with an opportunity to keep their normal lives intact. Anne Frank had the outside helpers Miep and Mr. Kraler, and this allowed Anne to reconnect with the world and feel normal as if she was still an active member of the world. As a result, Frenkel and FSJF were similar to Anne Frank s experience since through church, helpers, orShow MoreRelatedAnne Frank And The Holocaust1401 Words   |  6 PagesThe Jewish and Armenian Holocausts â€Å"More than 70 years after the Holocaust, the horrors of Rwanda, Srebrenica, and Darfur are sobering reminders that preventing future genocides and mass atrocities remains an enormous challenge†(Obama P 3). In the novel Forgotten Fire, Vahan Kenderian shares his experiences through the Armenian War and Genocide, where his family and most of his people were killed. In the book, The Diary of Anne Frank, Anne explains her thoughts and feelings, during some of her teenRead MoreAnne Frank And The Holocaust1016 Words   |  5 Pagesâ€Å"Anne Frank is a Jewish girl who has to go into hiding during World War Two to escape from the Nazis †¦ After more than two years in hiding they are discovered and deported to concentration camps †¦ After her death Anne becomes world famous because of the diary she wrote while in hiding† (annefrank.org). Anne Frank was a young girl who had a bright future, but it was taken away from her by the Nazi’s and Holocaust. Befor e the Holocaust, Anne Frank was just the typical young girl. During the HolocaustRead MoreThe Holocaust Haunted Irene Gut and Anne Frank794 Words   |  3 Pages The holocaust had been two pale, waxy fingers from a deathly hand pinching out lights all over Europe. It affected everyone, from young to old, short or tall. It had haunted two girls by the name of Irene Gut and Anne Frank, just because they did not have the luck to be born â€Å"the supreme race† that Hitler thought was most admirable. In The Diary of Anne Frank a young girl named Anne Frank had been forced to hide in the rooftop room in the fathers work building. Anne had suffered throughRead MoreBig Simbol of the Holocaust: The Diary of a Young Girl by Anne Frank777 Words   |  4 PagesAnne Frank’s diary is known all over the world. She was in hiding for 2 years, and she wrote in her diary. Writing was one of her hobbies. There is more than just one of Anne Frank’s writings. It is very i mpressive of being such a big symbol about the holocaust, writing about your life in hiding. But there are plenty of other pieces of work she has done. She has written many short stories, letters and poems of her own; during the time she was in hiding, and before that. Anne Frank has always lovedRead MoreSurviving the Holocaust: Comparison and Contrast of Anne Frank and Gerta Klein761 Words   |  4 Pageswinter. Gerta survived because of her family and friends. Anne Frank survived because she believed that â€Å"Despite all the evil going on in the world I still believe that all people are good at heart.† ~ Anne Frank The Franks were a Jewish family who were living during the Holocaust. They went into hiding because Margot had gotten a letter and she was going to be taken away to a concentration camp and forced into labor. The franks along with the VannDanns, Mrs. VannDann, Mr. VannDann, PeterRead MoreReading The Diary Of Anne Frank : An Essay Depth Resource For Learning About The Holocaust770 Words   |  4 PagesTeaching the Holocaust to high school students can be tricky at times. Choosing the right sources, whether primary or secondary, can be a daunting task. Students may connect to certain sources on an individual level, but other sources may make it hard to understand the â€Å"people† of the Holocaust. Susan Morger’s, Teaching the Diary of Anne Frank: An In-depth Resource for Learning about the Holocaust through the Writings of Anne Frank, offers high school teachers a very useful resource for teachingRead MoreComparison between Maus Anne Frank Essay1048 Words   |  5 Pageswere a holocaust survivor and asked to describe your catastrophic experience? What part of the event would you begin with, the struggle, the death of innocent Jews, or the cruel witnessed? When survivors are questioned about their experience they shiver from head to toe, recalling what they have been through. Therefore, they use substitutes such as books and diaries to expose these catastrophic events internationally. Books such as Maus, A survivor’s tale by Art Spiegelman, and Anne Frank by AnnRead MoreThe Diary of a Young Girl by Anne Frank: The Diary That Changed the Way We See History1499 Words   |  6 Pagesï » ¿Anne Frank: The diary that changed the way we see history The Diary of Anne Frank, also published under the simple name The Diary of a Young Girl, is the first book on the Holocaust many young people read. Told in the straightforward, first-person voice of a young adolescent witnessing the horrors of the Nazi occupation as it unfolded before her eyes, it enabled readers of all ages and religious persuasions to become eyewitnesses to history. Reading her diary is a convenient way, a hook, to introduceRead MoreA Diary Every Day By Anne Frank1681 Words   |  7 PagesSix million innocent, loving, caring Jewish people were ruthlessly murdered during the Holocaust, yet there was little insight into exactly how these people were treated before their deaths. However, one girl, by the name of Anne Frank, wrote in her diary every day, unaware that her diary entries would solve this issue. She was born in the large German town of Frankfurt. Anne was an ordinary child, with dreams for her future, and friends and family who supported and loved her, u naware that she wouldRead MoreThe Diary Of Anne Frank Essay832 Words   |  4 PagesHolocaust is historical event that people must remember. As a student of the University of California Irvine and a member of the ASUCI Cultural Committee, it is one of my obligation to determine the cultural event that is most appropriate for Holocaust Remembrance Day this coming spring. I think that the play of Francis Goodrich and Albert Hackett s The Diary of Anne Frank is the most appropriate for it and should be produced at UCI for two strong reasons. The play of the Diary of Anne Frank

Evacuation was a Great Success Essay - 1391 Words

Evacuation was a Great Success There are many factors, which contribute to whether or not evacuation was a success. One major factor is the number of lives that were saved due to evacuation. We now know that if evacuation had not taken place, a lot more people would have been killed in the Blitz (only were actually killed). However, we also know that there were cases of abuse (I had bruises from my neck right down to my ankles on both sides and on my left hip all my clothes were stuck to my hip where it was bleeding John Abbot) and children being used for slave labour etc because the host families were not checked, and this is obviously a major failure. Evacuation was intended to save†¦show more content†¦Sources D and H deal with the stereotyping of evacuees. A traditional picture of evacuees emerged which suggested that all were infested with lice and disease, had atrocious manners, constantly wet the bed and were likely to commit any number of crimes.(The Evacuation - The True Story, Martin Parsons and Penny Starns). The government had to try to change this image of evacuees to continue people volunteering to take in evacuees and to stop parents worrying about their children. There was already a shortage of host families (source H), so they needed to convince people that evacuees were not as bad as people said they were. There were also parents who were reluctant to allow their children to be evacuated (source I). Therefore, the government had to produce propaganda that would please both parties. Both sources D and H would probably be convincing to both parties because they both show the evacuees smiling and they both try to correct the rumours about evacuees (i.e. that they were dirty and impolite). Sources B, D and H are useful for showing what the government was showing people to persuade them to evacuate their children, and allow evacuees into their homes, in the early stages of the war. The government wanted to save the lives of British civilians, and they achieved this. From this point of view, evacuation was aShow MoreRelatedâ€Å"the Evacuation of Children in World War Two Was a Great Success.† How Far Do the Sources You Have Used Support This Interpretation of Evacuation in World War Two?1439 Words   |  6 Pagesâ€Å"The evacuation of children in World War Two was a great success.† How far do the sources you have used support this interpretation of evacuation in World War Two? (25 marks) Before the War in September 1939, the government understood the risk of air raids and the danger they bring upon major cities in England. Plans for evacuation started as early as 15 years before in 1924; the Air Raid Precaution Committee (ARPC) identified London as the main target, with children as the biggest concern. TheRead More Evacuation Essay897 Words   |  4 Pages Evacuation The sources all show different attitudes tot the evacuation of children, some show that evacuation was a great success, however some show that it wasnt such a success. They all show this in different ways-pictures, interviews with the parents and teachers, advertisements and novels so some evidence is more reliable then others. Source A is a very positive attitude or impression to evacuation as it shows evacuees walking to the station in London inRead MoreEvaluating the Success of the Evacuation Essay928 Words   |  4 PagesEvaluating the Success of the Evacuation Evacuation was what took place in order to prevent people being killed or injured due to the heavy bombing of major cities during the war. 1,474,000 schoolchildren, mothers and children, handicapped people, teachers and pregnant women were moved from areas prone to bombing to countryside areas by the government. 2 million people were also evacuated privately, staying with friends and relatives away from the cities in 1939. Read MoreThe Incorporation of Aviaton Assets to Help Support Ground Operations in the Battlefield 712 Words   |  3 Pagesbattlefield has changed with technology. The incorporation of aviation assets to help support ground operations has created many benefits. Close air support for joint operations provides over watch and security with great firepower and precision. Another great benefit is the ability for medical evacuation, support, and resupply. The combination of air assets with ground forces aids in battlefield momentum and domination over the enemy when performed without hesitation. An example of air and ground forcesRead MoreThe Battle of Dunkirk Essay examples905 Words   |  4 Pagesthe British and French survived which is a great feat on its own, because seeing what predicament the British and French were in, it was likely they were going to lose. They turned the tables and 338,000 men were saved. On the other hand, it can be seen as a disaster because out of the 338,000 men saved 139,997 were French, so for British morale that wasnt very good. Also even Churchill said, Wars are not won by evacuation. Some would say that Britain still lived toRead MoreThe Rhetorical Analysis Of Winston Churchills Speech866 Words   |  4 Pages Winston Churchill, a legendary Prime Minister, led Great Britain through some of its darkest times: World War II. The speech he gave to the House of Commons on June 4, 1940, aptly nicknamed the â€Å"We shall fight on the beaches† speech, carried great importance to his people. In the days before the speech, the British faced a heavy military loss in Belgium and France. Belgium surrendered to the Nazis, stranding numerous French and British troops at Dunkirk and neighboring beaches in France, fullyRead MoreIn 1943, The British And American Allies Shared A Common1573 Words   |  7 PagesCommand and Control Function during Operation Husky. The lack of these essential attributes crippled the Allies ability to truly integrate their joint forces and successfully execute joint functions. As a result, they failed to exploit the initial success of the 15th Army Group’s amphibious landing or to utilize their air and naval superiority to trap the bulk of the Axis army on Si cily and thus conclude the operation in a decisive manner. In fact, early in Operation Husky, these deficiencies courtedRead MoreReflection Of An Essay Writing713 Words   |  3 Pagescertain foundation of writing skills to help me with improving my writing and thinking for my success. As to the instructor comments that â€Å"I did not explain any potential solutions or Identify which potential solution would be the best solution†. I will consider clarifying my solutions in more detail with relating outside resources as assistance. I taught I understood the direction of the essay which was ethical argument. However, I lack identifying solutions and not thinking outside the box enoughRead MoreEssay On Battle Of Gallipoli1670 Words   |  7 Pages The Battle of Gallipoli David Cumo Ms. Beck Honors World Cultures Period 7 19 May 2017 The Battle of Gallipoli, also referred to as The Gallipoli Campaign of 1915-16 or the Dardanelles Campaign, was a decisive battle in World War One during which Allied Powers attempted to take control over the sea route between Europe and Russia. Overall, the battle is largely considered a failure. There were many forces that acted against the Allies during the campaign, main causes of the loss were the repellingRead MoreEarthquake Prediction Essay1500 Words   |  6 Pagesthat on human environment. Haicheng Earthquake in 1975 was the first successful example of earthquake prediction in history. It is located in Liaoning, Northeast China and the earthquake caused more than 2 000 fatalities.  In 1970, Liaoning was listed as one of the key areas for earthquake monitoring and protection by China Earthquake Administration (CEA). A few geologists predicted that a major earthquake with magnitude larger than 6.0 was going to occur in 2 years in this region. Middle-term (2~3years)

Kodak and the Digital Revolution free essay sample

Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan â€Å"you press the button, we do the rest. † Eastman held a high standard for the company when it came to competition however with many managerial and product line changes, Kodak has slowly fallen behind in the industry.The company has experienced many shortcomings with the most recent trend of digital photography. According to Exhibit 7, from 1998-2002 Kodak was 2nd to Sony in the U. S. for the percent of units sold. The company is now considering layoffs as market share, film sales, and company revenues are down. Problems:  § The company is faced with multiple managerial problems. First, the company lacked fresh blood in its management team. All of its CEO’s primarily came from the manufacturing jobs within its own company.This hurt the company overall and put a damper on keeping up with technological changes and competition as â€Å"Kodak avoided anything risky or innovative. † Second, when the company finally did add new blood to its management team things still didn’t look up. CEO Kay Whitmore was added in 1990 and changed the focus to â€Å"film based technology† such as the Photo CD. In an attempt to integrate this new technology with the CD-ROM in a meeting with Bill Gates, Whitmore’s lack of interest made her fall asleep.  § Over a 10 year span, beginning when Kodak was able to achieve about 90% of the film market and 85% of U.S. camera sales Kodak diversified the company by acquiring many companies related and unrelated to the film and digital camera business. By the end of this massive diversification process led by CEO Colby Chandler, Kodak lost about 5% of its market share.  § Kodak was forced to waste time restructuring because of poor managerial decisions and abandoned vertical integration. Chandler created multiple divisions to explore new technologies hoping to be able to enter this new market it hadn’t been able to enter. George Fisher, a CEO that came later, again had to restructure the company as Chandler’s vision did not work. Fisher, divested the health segment Chandler’s management team worked to acquired using most of its proceeds to pay off debt and announced the unrelated acquisitions to be a mistake. Under Fisher’s reign though, Fuji was able to again increase its market share requiring Kodak to cut costs and jobs.  § Kodak’s management team emphasized the importance and its main focus on film sales ignoring the â€Å"silver-halide technology† which its competitors began to market and sell in great numbers.The company’s narrow view and primary focus on film also resulted in it falling behind on a new product: the disposal camera. Because of these poor management decisions, Kodak began to lose market share and was behind in development and research to create its own competitive products – overall, Kodak lost out on its chance to be a part of t he beginning of the digital revolution. As the case states, â€Å"Kodak’s managers ignored internal analysis of Kodak’s eroding market share: ‘they didn’t believe the American public would buy another film’. † A huge mistake by Kodak was to pass up on an opportunity to become the official sponsor of the Olympics in 1981 which was taken by Fuji Photo Film Co. This decision ultimately cost the company market share worldwide as â€Å"consumers learned they could get high-quality pictures with film that cost much less than Kodak’s did. † Proposed Solutions/Evaluations: (since this case was published Kodak has been able to begin breaking ground in the digital photography and printing markets which is what I’ve based by solutions on) Form a Strategic Alliance with Cellular Phone ProvidersBy forming a strategic alliance with cellular phone providers Kodak will be able to market its products and services to a greater market share. In order to do this, Kodak would need to develop an application that is user friendly and easy to access from cellular phones. None of its competition has done this. Offering this application free to all subscribers, Kodak would reap the be nefits when the subscriber utilizes the application to make a purchase of printed pictures. Majority of all cellular phones sold today come with a digital camera installed. Most times, users do not print or upload these pictures to their computers because of the hassle. If Kodak implemented an application that automatically came with new cell phones, the user would have the opportunity to immediately upload these photos by the click of a button to the online KodakGallery – an online tool Kodak has already introduced. Below would be the process: a. Take picture on cellular phone. b. Automatically a screen pops up asking you if you would like to save the picture: click yes. c. Now the picture is saved to your phone.By clicking yes with the free Kodak application installed on your phone your picture is automatically uploaded to the KodakGallery as well. d. Select a printing location from your phone, home computer, or in store kiosk or minilab. With your photo now available in the KodakGallery you can either visit their website at www. KodakGallery. com to preview the photo, edit, and print or you can conveniently open the Kodak application from your phone and make your selections to be printed right then and there to a retail store that you have already selected when you first subscribed for the service when you bought your phone. Kodak does not offer this service now and I do not know of any other company that does. This would be convenient for the consumer and Kodak would be the only service available to offer this to the cell phone user. This would not only promote this service to the user but would also give Kodak the exposure it needs to market its other products. Add More Kodak Kiosks and Minilabs to Increase Market Share and Overall Portfolio Under CEO George Fisher’s reign, Kodak’s initiatives and overall stability began to look up. Fisher pushed the introduction of the digital print station† which included kiosks and minilabs. As more and more people began purchasing digital cameras film sales declined significantly. This hurt Kodak in two ways: film sales and film developing. Kodak was not only in business to sell film but they were also in business to develop the film. As digital camera’s were on the rise less and less pictures were actually being printed. Kodak began to adjust to this change by adding minilabs and kiosks in stores and even purchased an online photography service named Ofoto which is now called the KodakGallery.However, Kodak’s competition is still evident with many online services offering the same â€Å"print on demand† features. As the case states, the Picture Maker kiosks account for over $200M in sales and has even created a repeat buyer market when they had a network of 19,000 kiosks. According to Kodak’s company website they now offer over 80,000 kiosks and minilabs worldwide through business partners including CVS, Walmart, and Target. This is quite an accomplishment from when this case was written. With just 80,000 kiosks and minilabs today I believe this is a number that can only go up from here. I think it is important for Kodak to increase its market share in the digital printing services as well as promote its photography products. This is a huge part of the company’s revenues now and will continue to be if they keep this as a priority in their list of initiatives. Kodak needs to continue its leadership in this service and continue to improve its quality to keep its competitors from entering and stealing its market share.Best Solution Proposal: I know that I should pick one of these solutions however, I feel both combined would be the best solution overall for the company to continue improving its portfolio while regaining a much needed market share in this digital photography revolution. I feel this way because by forming a strategic alliance with cellular phone providers and offering a service that users can only get through Kodak this alone would give the company a much need strategic advantage.However, by having a greater variety of kiosks and minilabs the application on cellular phones would be that much more readily available and used by the consumer. There are many steps involved to implement this solution. First, the company would need to hire software specialist and engineers to develop an application that is user friendly and compatible with multiple brands of phones. Second, Kodak would need to engage in a strategic alliance with the cellular phone providers and sell the advantage to everyone involved.Next, Kodak would need to map out its placement of kiosks and minilabs around the world and see where they should focus on implementing new ones as well as updating old ones to work with this new application. This process may take upwards to 5 or 6 years or so to break ground and gain market share however it may take a few more years to catch on. Kodak should continue its marketing theme of â€Å"ease of use† in order to sell this to the consumer which I think would work fabulously considering it is in fact making it easier and less tedious to print photos from your cell phone since there are less steps.This would allow the user to print photos from their phone by selecting a location to have them printed or they can easily view their photos from a computer since they are already uploaded to the KodakGallery website by the click of a button. It would also allow them to visit the store where the kiosk or minilab is located to view the photos and make any edits needed. Having a larger variety of kiosks and minilabs too will give the user a greater variety of places to have their photos printed which will in turn increase the use.This paper presents a Berkeley Research case study analysis and case solution of a strategic management and marketing Harvard Business School case study (9-705-448) by Gavetti, Henderson, and Giorgi on Eastman Kodak company and the digital revolution in photography. After enjoying decades of market leadership in the analog photography and film business based on a highly successful â€Å"razor blades† strategy emphasizing the sale and processing of film, Kodak confronts the challenge of the disruptive technology of digital (film-less) photography.The essay begins with a problem summary. The paper includes an analysis of external factors in the general and task/industry environment (including a five forces analysis), an analysis of internal factors, a summary SWOT analysis, identification and analysis of alternative strategies, and recommendations for action and implementation. KEYWORDS: case studies kodak digital photography revolution eastman kodak company fuji film five forces swot disruptive technology strategic management competitive analysis globalization digital cameras case solution. APA style. 9 pages, 10 footnotes, 9 bibliographic sources. 2302 words. Kodak At The Digital Crossroads Executive Summary Report Kodak at a Crossroads: The Transition from Film Based to Digital Photography March 26, 2007 The world we live in is evolving and advancing at a staggering pace, and in the digital technology/photography industry companies are finding that in order to survive intense competition they must abandon old business strategies that centered on traditional film processing and embrace strategies that focus on digital photography.For decades, Kodak thrived on a classic business model:    sell lots of cameras at low prices in order to mark up profits on the inks, chemicals, and papers used for creating the prints. This strategy collapsed as the digital revolution and foreign competitors found a way to improve the technology at a cheaper price and at a much improved rate. As a result of these driving forces, Kodak no longer controls the photography business. That is the key issue that Kodak is facing. Is Kodak up for this challenge? Is this Essay helpful? JoinOPPapers to read more and access more than 350,000 just like it! get  better  grades Can Kodak successfully compete in the digital world? Since January 2000, Kodaks revenues and net income have declined, its shares have dropped by 66 percent, and the companys S P rating has dropped by 5 grades. Kodak has attempted to minimize its losses by reducing its workforce, cutting 7,300 employees in 2002. The company is struggling to survive, and although it invested over $4 billion in digital technologies since the nineties, is not gaining ground in the digital photography industry.On September 25, 2003, Kodaks CEO, Daniel Carp, proposed that the company invest more heavily into the digital market, and devote its resources to becoming a digital-oriented growth company in anticipation of becoming a $20 billion company by the year 2010. Are these realistic expectations, for a company who se foundation and history are based in the traditional film industry, and whose competitors are leading the way in an industry where innovation and differentiation are the keys to success?

The Conquest Of New Spain Essays - Operas, Montezuma, Aztec

The Conquest Of New Spain Cort?s came not to the New World to conquer by force, but by manipulation. Bernal D?az del Castillo, in the Conquest of New Spain, describes how Cort?s and his soldiers manipulated the Aztec people and their king Montezuma from the time they traveled from Iztapalaopa to the time when Montezuma took Cort?s to the top of the great Cue and showed him the whole of Mexico and its countryside, and the three causeways which led into Mexico. Castillos purpose for recording the mission was to keep an account of the wealth of Montezuma and Mexico, the traditions, and the economic potential that could benefit Cort?s upcoming conquest. However, through these recordings, we are able to see and understand Cort?s strategy in making Mexico New Spain. He came as a wolf in a sheeps clothing and manipulated Montezuma through his apparent innocence. In the first part of the document, Cort?s and his men spend their time at Montezumas palaces. Seeing the extravagant wealth of the Aztec king, Cort?s begins his seduction (all the while knowing that Montezuma believes that he may be the fulfillment of a prophecy). He embraced Montezuma with the greatest reverence and told him that now his heart rejoiced at having seen such a great Prince, and that he took it as a great honour that he had come in person to meet him and had frequently shown him such favor (World History: Castillo, 247). Cort?s and his men are brought into the house of Montezuma and all of his riches are now at their disposal to observe and share in. Montezuma tells Cort?s: Malinche you and your brethren are in your own house (World History: Castillo, 247). The wealth of Montezuma is magnificent. Each soldier is given two gold necklaces. He had hundreds, and probably thousands, of servants. He did not where the same article of clothing for at least four days and bathed every day. The cooks prepared over 1,300 plates of food for Montezuma and the guard. There was a storerooms filled with an amount of gold (bars and artistic/sacred objects) and arms that even the king of Spain would have been jealous of. Cort?s observed all of this and knew that he was in favor in the eyes of Montezuma because his lodgings were in a sacred palace. Cort?s played the part of the innocent and humble admirer and did nothing but compliment Montezuma in order to gain more information on the wealth of the Aztec king. Cort?s makes sure that he fulfills all of Montezumas expectations and as a result, Montezuma says: and for this reason we take it for certain that you are those whom our ancestors predicted would come from the direction of the sunrise. As for your great King, I feel that I am indebted to him, and I will give him of what I possess (World History: Castillo, 248). Cort?s is not only gaining control of Montezuma, but his wealth as well. In order to gain control of the whole of New Spain, Cort?s must manipulate the hierarchal traditions of the Aztec people as well. As in wealth, Castillo makes no lapse of detail here as well. He documents the way Montezuma his treated and revered by those who are under him. Not one of these chieftains dared even to think of looking him in the face, but kept their eyes lowered with great reverence (World History: Castillo, 247). Montezuma was seen as being semi-divine. This was very important for Cort?s, because if he could control Montezuma then it would make it that much easier to control the Indians and eventually take complete control himself. Montezumas reverence is taken to a great extent. Carried on a platform and never sets foot upon the bare ground. The meal practices are the best demonstration of his reverence. No one is allowed to look at him and it is considered to a great privilege by the elder chieftains to have Montezuma give them some of his food. However, they must st and to eat whatever they are given. None of the common servants eat before Montezuma does. Montezuma had whatever he wished at his disposal, from sexual intercourse with the daughters of